Looking at some media trends in the digital age
Below is an intro to some existing trends and practices read more in television and content consumption.
In the last few years, with the growth of digital media, the way in which individuals consume media has changed considerably. For many years, traditional tv was the primary source of family home entertainment for many people. However, from the development of streaming platforms, many viewers are averting from arranged television, specifically among younger people. Instead, worldwide media content analysis shows that more individuals are purchasing memberships to streaming services, which strongly evidences the shift in audience consumption practices. These services are popular for enabling individuals to watch the programs and movies they want, any time they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming platforms as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing interests in the sector.
In the present digital age, smart phones have come to be one of the most commonplace instruments that individuals are using to view videos and gain access to media. Nowadays, many social media channels are providing unlimited feeds of short, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, revealing that short form content is among the fastest growing media trends today. These platforms allow users to see a sequence of personalised videos and interact instantly, making these videos much more interesting and addicting than conventional television. Short form videos are also being used regularly for news and educational purposes, not just for home entertainment. Subsequently, this pattern is shifting the way people are actively seeking for and counting on to receive info, in a quicker, shorter and more visible format.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the rise of streaming platforms and short form media content, the way in which individuals are getting their information is also evolving. People are significantly turning towards internet news sources, instead of viewing television, to find out about existing worldly affairs. Nevertheless, concurrently, due to a consistent flow of information, people are coming to be overwhelmed by substantial quantities of content. In response to this, news organisations are re-engaging viewers by making short form content that is more clear and much easier to navigate. Nowadays it is common to see news channels that have sizeable followings on social media sites. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this technique has been essential for providing people with trusted and verified news sources, in a form they can easily relate to.